| Competing
Future Paradigms |
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| l | Life Science
Paradigm: Like foods claiming |
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| magic health
properties, can manufacture |
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| varieties to suit
all situations individually. |
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| Honda Prius.
(CropLife interview about |
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| “sustainable
productivity”) |
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| l | Ecol-Public
Health Paradigm: Encourage |
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| biodiversity of
options to enable everybody’s |
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| wellbeing.
Citroen DCV |
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