|
|
|
|
|
|
|
|
|
|
| • | Concentration/M&As:
TNC giants Wal- |
||||||||
| Mart,
Nestlé |
|||||||||
| • | Economies
of scale utilise technology |
||||||||
| • | Distribution
= sovereign |
||||||||
| (hypermarketisation) |
|||||||||
| • | Fragmentation:
niche + mass markets |
||||||||
| • | Search
for value-adding / ‘difference’ |
||||||||
| • | brand
= confidence = value |
||||||||
