| IEFS
(1996) (continued) |
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| • | young
people see convenience as greatest |
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| influence
on their food |
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| • | older
people are most interested in health |
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| attributes
(‘live longer’) |
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| • | some
gender differences; women more |
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| interested
in health than men |
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| • | big
EU variations in def’ns of diet & health: |
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| North
focuses on fat, fruit & vegetables, |
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| variety/balance.
South focuses on freshness / |
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| lack
of processing |
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